Jonah berger


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With this speech, Dr. A must-see presentation for HR, sales, and leadership teams—and anyone tasked with persuading others to take action—Dr. These were solutions in search of a problem.

Jonah berger

Berger looks at the psychology and social science behind trends and choices, highlighting how businesses may use his insight to influence employees, consumers, potential business partners, and investors. In his new book, Invisible Influence, Dr. Ask the right questions—the insights can then emerge from the data.

Jonah berger

Jonah berger

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Comments (3)

  1. This simple strategy is remarkably successful in getting people to share.

  2. Berger integrates studies of business, psychology, and social science to lift the cloak of invisibility from the driving forces behind our daily choices, transforming the way audiences see themselves and others. Zappos built their business through word of mouth and using great customer service to get it.

  3. Berger has spent more than 15 years studying judgment and decision-making and consulting for Fortune companies. And a dollar spent on word of mouth goes ten times as far as a dollar spent on traditional advertising.

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