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Meet cellufun

03.09.20184

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At dotMobi he built a global customer base with multiple channel platforms and content partners that generated significant recurring revenue streams, according to Cellufun. For several years, the company relied on advertising as its sole source of revenue.

Meet cellufun


With more than million monthly page views and 5 million unique visitors a month, Cellufun is a mobile community where people socialize, play games and buy virtual goods for self expression, gifting and competitive advantage. Mobile Marketer has re-launched! Edwards brings a unique global perspective to Cellufun stemming from his years living and working in Europe and from having launched two companies into China since

Meet cellufun

Meet cellufun

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Comments (4)

  1. Edwards' charge is to launch new revenue-generating services around virtual goods and messaging within the Cellufun social gaming community and to expand the company's mobile audience internationally.

  2. In mid, Cellufun added a new revenue stream by introducing a premium virtual currency called " FunCoins " to compliment the existing "earned" currency called Cellupoints.

  3. Edwards' charge is to launch new revenue-generating services around virtual goods and messaging within the Cellufun social gaming community and to expand the company's mobile audience internationally. While all of Cellufun's games and applications remained free to play, the introduction of FunCoins opened up some premium content such as unique avatar clothes and special in-game advantages to those who wished to purchase the new currency.

  4. Cellufun partners with global brands and media companies such as AOL and Gannet's USA Today to deliver branded entertainment and custom-designed mobile marketing services.

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